November 7th, 2008
Ms. Esin Davis
Dear Esin:
On behalf of Core Hospitality, I would like to express my deepest gratitude to you for the extraordinary revenue management performance you have provided our hotels . Your contributions were instrumental in the remarkable gains in REVPAR, which averaged twice what the competitive set achieved. The revenue results you enabled us to achieve at both the Ramada/Days Inn Hialeah and the Holiday Inn Boca Raton could not be duplicated. You consistently offer guidance and support to the hotel staff in terms of rate strategy and structure, E-commerce distribution and in depth market research. Your extensive contact network with third party E-commerce distribution channels consistently placed the hotels in the top 10 in their market and has been invaluable to our company. It is a true pleasure to work with such a knowledgeable professional who truly understands the strategic importance of revenue management and has the essential experience to maximize reservation contributions thru the ever changing third party channels . The focus and attention you provide each individual property is remarkable and very much appreciated.
Again, thank you for all that you do and we look forward to a long and lasting working relationship. If we can ever be of assistance to you, please do not hesitate to contact anyone of our team at Core.
Kevin McShane President
Core Hospitality LLC